Gansevoort Park Rooftop and Lounge is nestled sky-high, twenty stories above Manhattan in the Gansevoort Park Rooftop. This expansive rooftop wonderland offers six distinct venues with unobstructed views of the Empire State Building and other iconic New York silhouettes. Unique features and intricate details include indoor and outdoor fireplaces, wrap-around terraces with glass inserts to city life below, handcrafted mosaic tiling and customized ethereal and sensual artwork by Deborah Anderson.
Will be meeting for our rooftop social Tuesday, July 26th at 6:30PM We hope you will join us, no fee purchase your own beverage!
Gansevoort Park Rooftop and Lounge is nestled sky-high, twenty stories above Manhattan in the Gansevoort Park Rooftop. This expansive rooftop wonderland offers six distinct venues with unobstructed views of the Empire State Building and other iconic New York silhouettes. Unique features and intricate details include indoor and outdoor fireplaces, wrap-around terraces with glass inserts to city life below, handcrafted mosaic tiling and customized ethereal and sensual artwork by Deborah Anderson.
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Thank you to Phyllis for a wonderful review of our “Evening with Alexa Hampton Event”. BiTTT, (Bring it To The Table), was excited to have Alexa Hampton as our guest speaker showcasing her new book “The Language of Design”. You can read more about the event at: www.interiordesign-newyork.com .
A few weeks ago the Carlisle showroom in NYC was a-buzz with a networking evening for the BITTT “Bring
it to the Table” club for women in high-end luxury interior design. The evening of “secrets of dressing successfully” for the busy designing lady included an insightful presentation by Luann Sampson, Director of Merchandising for Carlisle, showing each woman how she can truly be her best self in how she dresses. you can read the full review along with wonderful pictures of the evening at www.newyorksocialdiary.com . Several tactics were discussed during last week’s “getting published” event which included some of the most well known editors and publishers in today’s interior design market. They were:
- Helene Oberman Managing Editor Interior Design Magazine - Libby Langdon Expert Commentator on HGTV'S hit show "Small Space, Big Style" - Carolyn Sollis Contributing Editor at The Editor at Large The panelists were asked a series of questions that would help designers consider when opportunities arise in getting noticed by the media. The room was filled with top executives in the New York architectural and interior design industries and they came to support one another in their endeavors. Camaraderie has been the key to success amongst this group which is now outgrowing its original round table roots. It is unusual in this type of community and amongst the highly coveted set of skilled entrepreneurs offering advice within a competitive industry. Where projects are scarce and purse strings are tightened, it is an invaluable. And, the stakes are equally high amongst these talented women. Humbling the community, they are here because they want to learn from one another. After all, knowledge is power. Topics covered in this conference related specific to free publicity as significant in all designer portfolios are the most current pieces of press. Because showing off without being gauche is part of the business. There is PR and then there is marketing. Tonight we discuss free PR since it is vastly known that a huge contradiction exists amongst editors and content producers. But I cannot share merely my own remarks, which is to say that marketing to many media outlets will eventually get you on the pages of magazines. Therefore, editors that see thousands of requests a week will state their opinions as it stands for them, debating the topic on spreading yourself across the board in order to see what sticks and whether or not it will get the results you are looking for. Executives get payed a retainer for our services, or you can do it yourself and manage. Lets begin, there are two types of editorials. The first is for the masses. These are typically seeking readers for pop culture. Like it or not, the pages are reserved for brands that can prove they are unique to another. The second are industry related Business to Business trade publications. So we first have to determine who you are targeting and then to your due diligence. Also, furnishing a story by writing the pitch, with a spin should typically land you higher odds for publications because they don’t have to write it themselves. You also have to provide a fact sheet and a press release for items that involve a wide audience. Working with many designers and artists, I may only offer these few bullets for your edification the rest will be furnished as an interview conducted with a few of the members of the panel, and here is how it fared: 1. What strategy should a designer take when thinking about where to submit first- should he or she always start with print? HEO: I believe a designer needs to consider how strong a project is in order to determine if the project should be submitted for print publication or online coverage. A designer also needs to understand the needs of the print magazine and whether their project will be suitable for publication or if its best to submit the project to an online site. Libby Langdon said to be realistic, define goals and use events to network without stalking. Also, understand the POV of the magazines you are pitching or approaching. 2. In the new media landscape, there is a great opportunity for designers to promote and self-publish work on their blog, Facebook, Website. What has become of exclusivity, and where do you draw the line? Carolyn Sollis agreed you can furnish specific blog and other social media specific items such as photos, which are easily re-aggregated if done properly although keep things that are truly special close to the vest and hold off on your best attempt to get circulation with one specific magazine as proprietary editorial. Though all the panelists agreed it is vital to all designers to have a strong web presence including blog and at least one social media outlet like facebook.com. 3. What makes a good feature? Not every project is intended for editorial even though it could be perfectly beautiful in person. What is it that special something that makes a room look great on the printed page? Name a few key elements you look for when selecting project feature. HEO: Interior Design Magazine is a trade publication, which has become a resource for the design industry. As such, we are always in search of projects that we feel will be inspirational to the design community. Given our magazine’s aesthetic, we are always in search of clean and contemporary projects that have a distinctive quality, whether it be an interesting use of everyday objects in a low budget project or a beautiful and sophisticated elegance in a project with no budget whatsoever. Concluding the interviews, Libby Langdon said it is vital to all designers to determine their best shot is sometimes best to use your own space as it is your most likely your best and most controlled environment. She also offers to become your own writer, and do the work for the editors. Refocus your presentation depending on your audience. 4. What are typical places you source stories? Any unexpected places? Adrian Wilson, photographer, shooting countless of architectural and interior design projects offered this: go to foreign magazines to build your portfolio while not to discount special interest magazines because they are extremely valuable to build your clientele. Rounding out the busy week of events the Bittt ladies went to this week was Kips Bay Boys & Girls Club (benefit) Decorators Show House. On Monday night we traipsed up and down the stairs at the exclusive VIP affair followed by
Thursday night’s dining by design at the Architecture Design and Art show at the Piers running through the weekend. Interior designers were announced this week to include 18 of the finest designers in the business to recreate a modern luxurious home from its original dated wears. Brad Ford ID Inc had the best job of redecorating the open spaced back patio with the 1950′s kitchenette of the 62nd street mansion on the upper east side. Meanwhile, Benjamin Moore chemists followed the designer around trying to discuss ideas so as to get an early start mixing new colors for the walls and trim. Celerie Kemble’s Miriam Ellner will import her custom glass for certain rooms as someone else has the tragic and daunting job designing with left over wall paper in another. Who said designers don’t know how to party? On a beautiful Thursday evening, at the Piers, the Architectural Digest show had restaurants offer decadent appetizers for the opening night. The AD show continues this weekend with sexy furniture exotic wood furniture and iron master Mike Brenseke makes super cool bases for robust pieces of wood and finding our very own Olga roaming about while discussing wood slabs. And as the Guggenheim Studio offered delicious finger foods Friday night, they honor women designers in celebrating the arrival of Smart Glass Art by Kathleen Plate. This extraordinary jeweler is designing chandeliers from irresistible re-purposed materials while the museum promotes an atelier training center for small productions of women businesses. In another hall, I found Malene showing off her delicious unique rugs while I discovered a cool pair of chics calling their fabulous line Skatemoderne offers home bling. Not out of the ball park figures for these custom local New York productions, its a set of amethyst jeweled hardware for a twist of antique styled eclectic chests and drawers that are truly marvelous. Encouraging progress made from women designers in our community, this interprets our movement in owning our savvy business ideas. One adjective I use describing this week, Awsome! Artists and designers came out to appreciate the antiques of Louis XV to art of the 1960′s at last nights Avenue Arts and Antiques held in the Armory on Park Avenue, New York. It meant either to appreciate a quality design or flirting
with the purchase of something decadent, designers and artists chatted with their clients and amongst themselves. The night belonged to the art and fantastic designs seen below. Although, the best show offs were the young socialites traipsing the halls at the Armory in their high fashioned wears. They created a distraction to the frequent patrons and art buyers for the stir of paparazzi following them. BiTTT "Fashion Forward" Event- Morgan Pederson Spends an Evening with Women in Interior Design3/1/2011 Guest Blogger and Junior Designer Morgan Pederson attended last
week’s Women in Design and BITTT (Bring it To The Table) event, “Fashion Forward”. Read below for Morgan’s personal experience with BITTT, highlighting the night’s events with notable women in the industry. www.godesigngo.com Generous as we become to our clients, we too are entitled to treat ourselves. Deserving of quality and comfort, the work of interior designers and architects is anything short of stressful. Our busy lives leave us wondering how other
women on the streets of Manhattan seem so “put together”. The secret must be a great shopping trip to Carlisle because, at onset, we are greeted by charming ladies and flutes of champagne. The polished professionals offer more than a dress and a twin set. This experience is meant to educate meanwhile relax you to find outfits for both boardroom meetings ( among us busy traveling executives ), and trips to the Bahamas. The decision to throw our event at this venue was so we could bridge the gap between our groups needs and possible business deals at the Carlisle. Attendees included Vyna of VSP Design, among New York Social Diary shutterbug and bloggett: godesigngo.com by Morgan Pedersen. Meanwhile other conversations were thrilling our shoppers while engaged in plenty of conversations with Sandra Oster of Decorating Tag Sale. Politico Susan Kone made friendly with Mike, the only male attendee ( relax he was here on business -as Lana’s assistant ). As the fashion week comes to close here in New York City, we recap the highlights. Sometimes we were excited at what we saw as the future of fashion and sometimes not so much. With years in fashion and luxury branding, I think it is fitting to talk about the spirit of fashion, interior design and architecture. Quickly marching out of the W Hotel’s Mercedes Benz Global Glam last week, I couldn’t put words to the fashion offerings. I praised the concept
and appreciate the notion behind architecture and fashion. But, barely there and mere party dresses were less impressive than the room itself. Although, with all respects, it seemed forgettable and devastating. Maybe the judge is subjective, fashion mirrors architecture and vice versa. Good transitional architect successes include Viktor and Rolf and Derek Lam. Both designers are skilled craftsmen, thus, making their division in structural and polished frocks contemporary and lend to the cultural landscapes of our cities and streets. Clearly much more than hyped designs by a luxury hotel, such should take a note. As interior design experts, most of you draw inspiration and approach color and texture through fashion. And that is why we are excited that we found the perfect venue for our next BiTTTnyc meeting at the Carlisle. They make no mistake in their approach to style each client in a pampered setting. Legendary deals are made in a thrilling shopping experience along a beautifully decorated interior. At the Carlisle, the showcase is about exquisitely designed clothing and accessories. So, we will be raffling gift certificates to perhaps inspire you to fashion in their wears and bring your clients back. After all, leaders in design need a safe and luxurious place for themselves as well. Our effortless styles should be just that, look effortless yet chic. And, in art, design and architecture, stylists and editors, all taste makers cater to their audiences. Guest speaker of New York Social Diary agrees that fashion has not forgotten elegance. Hence, where the polish has not worn off yet includes Vera Wang, Oscar De LaRenta and Carolina Herrera. My personal favorite young stars include Prabal Gurung. Lena West is an award-winning social media consultant and founder of Real Women Do Social Media, the only social media training initiative created exclusively for women business owners. A great article written by www.highendweekly.com .
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